Table of Contents

Electrifying the Digital Landscape: A Captivating Case Study on Local SEO for an Electrician

How I used topical authority and local optimization for a electrician.
Electrician Thumbnail

As a dedicated freelance SEO expert, I pride myself on taking on challenging projects that push my skills and creativity to their limits.
Recently, I had the opportunity to work with a local electrician in a bustling city, and I knew that this would be the perfect opportunity to showcase my expertise and help the company achieve greater online visibility.


I’ve created the website from scratch and I took it upon myself to make sure it stood out from the rest. I started with a standard website, but then I created pages for the suburbs they were serving.

But I didn’t stop there. I went on to create subpages for all their services, with a page for every service in each suburb. By the end of it, I had created over 30 pages without any blog content just yet.

The cherry on top was the GDPR compliant map with coordinates, which made the website even better optimized. Overnight, the website jumped two places up the search results, thanks to the map plugin.


The results of this project have been nothing short of impressive. In just a few weeks, the website has garnered over 400 impressions.

It’s exciting to think about what will happen when the website gets out of the Google sandbox. The screenshot from Google Search Console below shows the impressive progress we’ve made so far.

Overall, this project has been a great success, and I am confident that this website will start to grow a lot of leads for the electrician company.