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How I Optimized a Home Services Website for Increased Online Visibility

In this Post I show you a case study of one of my recent clients I worked with. With this Project we started almost from scratch with the online presence.
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A professional home services company approached me with a goal to improve their online presence and increase their rankings on search engines. The company offers a range of services, including demolition, cleaning, moving, and disaster recovery, with a focus on quality and customer satisfaction. Despite being in business for over two years, the company struggled to attract new clients and generate leads through their website and social media channels.


The company’s website was hosted on Wix, with a single page that listed their services and contact information. While the website was visually appealing and easy to navigate, it lacked the necessary structure and content to rank high on search engines and attract organic traffic. Additionally, the company had no presence on Google My Business or Bing Places, which limited their visibility to local customers.


After conducting a thorough analysis of the company’s website and online presence, our team recommended a three-pronged approach to improve their SEO and increase their rankings:

  1. Create individual pages for each service: I recommended breaking up the company’s services into dedicated pages, with unique titles, meta descriptions, and content. This would allow search engines to better understand the company’s offerings and rank them higher for relevant keywords. Additionally, it would provide users with more detailed information about each service and improve their overall experience on the website.
  2. Optimize the website for local search: I created and verified the company’s Google My Business and Bing Places profiles, which included their business information, photos, and reviews. This allowed the company to appear in local search results when potential customers searched for their services in the area. I also integrated Google Search Console with the website, which provided valuable insights into the company’s search performance and potential issues.
  3. Improve the website’s technical SEO: I conducted a thorough audit of the website’s technical SEO, including its page speed, mobile responsiveness, and schema markup. I identified several issues that were hindering the website’s performance. This included optimizing images, compressing files and more.


After implementing these changes, the company’s website saw a significant increase in organic traffic and rankings. Within a few weeks, the website started ranking on the first page of Google for several relevant keywords, including “fire damage restoration.” This led to an influx of new leads and clients for the company, which helped them expand their business and improve their reputation in the industry.


By partnering with me, this professional home services company was able to overcome their online challenges and improve their rankings and visibility on search engines. By creating dedicated service pages, optimizing their website for local search, and improving their technical SEO, the company was able to attract more organic traffic and generate more leads. If you’re struggling with your online presence and rankings, don’t hesitate to contact me below to see how I can help you achieve your goals.

Case Study: How I Helped a Professional Home Services Company Boost Their Online Presence and Rankings with SEO Expertise